Logo Embroidery

Every brand, every company, every group, likes to have an identifying mark. It’s why there are entire fields of study dedicated to this, and why flags, banners, and even simple symbols mean so much to so many.

It starts off with a well-designed logo for your team, and that can be anything from your company’s name in a stylized font, a simple shield with one of the tools you use that symbolizes what you’re all about, something based off of a family crest or European-style heraldry, or whatever combination of the above. The main point being that it symbolises what your group is, where it came from, and where it’s going.

The issue then becomes this; how do we show our logo off? Yes having banners and stickers around is all well and good, but how do we make it clear but unobtrusive? Embroider it of course! Seamlessly integrating the group’s logo onto apparel, bags, and whatever other cloth-based material you can think of.

To start off your embroidering journey find the embroidering service closest to you and you’ll be asked to present a copy of your logo. Most will accept a dozen or so image formats that you’d usually find being used on most computers; .jpeg, .png, .pgm, and many more. Once they possess the file they will then hand over the image to one of their technicians whose job it is to make the necessary adjustments to the image like sharpening up the quality, expanding it, and generally making the image suitable for embroidering; taking into account things like colour inconsistencies that will need to be compensated for during the transition from digital image to analogue sample.

Should you lack your logo in digital format, the embroidering services can usually compensate as they also have scanners that can replicate your logo –like ones found on a business card for example – into a digital image that then gets processed by the technician in much the same way as stated earlier.

Now with the materials they need and have on hand, the technician spools up their main embroidering machine and sets about creating examples of your logo in varying shapes and sizes; appropriate to different kinds of apparel and other cloth-based materials they can manufacture for you. The machines first process the images that they’ve been given and then set about in recreating the image using thread and highly advanced coding that first recreates the primary pattern and works its way down to the details.

So now you have a patch with your logo on it that looks right and is up to what you want. Now what, then? Well you have several options; you can just opt to have the embroiderer produce these logo patches for you to use independently, usually giving them to a local clothes manufacturing group to put them onto apparel and other material of varying shapes and sizes. Or as larger embroidering companies also have significant connections to the textile industries in the local area anyway, you can work in concert with them to create and design materials and apparel. Large embroidering companies have catalogues of common apparel, bags, and other cloth-based material that they can then use as a basis for making the marked material that you want.

Again, another option is given; you can have one of your own designers to work with the technicians at the embroidering station to very closely specify what you want and how you want it to look, which might be a little more expensive, but will certainly pay dividends if you have an eye for perfection. The alternative however is usually cheaper and much faster too produce; which is good if you’re strapped on time: letting the technicians do the design work for you.

Along with the catalogue of apparel and material that they have, most embroidering services also have predetermined templates that they’ve used multiple times out of their popularity or sheer demand that you can then use to manufacture your own set of material. What will usually happen is they get your request order to make samples and using their templates as a guide they will produce quality samples of clothing and other material that they can then send to you for evaluation.

Leaving a mark certainly makes up a good chunk of being in a group, and custom-made goods and apparel can certainly go a long way to leave that mark on anyone and everyone you interact with. Thankfully unlike in the days of yore looking different has never been easier thanks to the embroidering service and the products they produce.